Privacy Policy
Last updated: 14 November 2025
At Bluma Jumps UK, your privacy and the protection of your personal data are extremely important to us. This Privacy Policy explains how we collect, use, store and protect your personal information when you interact with www.blumajumps.co.uk (“the Website”), associated mobile applications, and any services we provide.
This policy complies with: UK GDPR (UK General Data Protection Regulation); Data Protection Act 2018; Privacy and Electronic Communications Regulations (PECR).
This Privacy Policy applies to all data collected and processed by:
Bluma Jumps UK (sole trader)
Owner: Agnese Bluma
Email: blumajumps@gmail.com
Registered Office: Unit A, 82 James Carter Road, Mildenhall, IP28 7DE, UK
1. Key Principles
We follow the core data protection principles of UK GDPR:
Lawfulness, fairness and transparency; Purpose limitation; Data minimisation; Accuracy; Storage limitation; Integrity and confidentiality (security); Accountability
2. Personal Data We Collect
We may collect, store and process the following categories of personal data:
Identity Data
Name, username, date of birth, gender (optional).
Contact Data
Billing and delivery addresses, email address, telephone number.
Financial Data
Payment information provided to our third-party payment processors (we do not store full card details).
Transaction Data
Order history, products purchased, payment confirmations.
Technical Data
IP address, browser type, device type, operating system, login data, cookie identifiers.
Profile Data
Login credentials, saved items, preferences, reviews and feedback.
Usage Data
Information about how you use our Website, pages visited, time spent, and interactions.
Marketing & Communication Data
Your preferences for receiving marketing messages from us.
Health Data (special category data)
Only where voluntarily provided by you - for example, body weight for appropriate rebound shoe adjustments. This data is processed only with your explicit consent.
Aggregated Data
Statistical or demographic data that cannot identify you directly.
3. Legal Basis for Processing Personal Data
We process your data under one or more of the following lawful bases:
Consent
When you opt in to marketing communications or provide optional information (e.g., body weight).
Contract
To process your order, manage payments, provide customer service, or fulfil your purchase.
Legal Obligation
To comply with accounting, tax, consumer protection, and product safety regulations.
Legitimate Interests
For fraud prevention, improving our services, analysing site performance, and maintaining security. We ensure these interests do not override your rights.
4. How We Collect Your Data
We collect personal data in the following ways:
Direct Interactions
When you:
Create an account; Place an order; Subscribe to marketing; Contact us; Leave a review; Participate in giveaways or surveys
Automated Technologies
Cookies, server logs and analytics tools collect Technical and Usage Data.
Third Parties
Including: Payment processors (PayPal, Stripe, Wix Payments); Delivery and courier services; Analytics providers (e.g., Google Analytics); Advertising partners (e.g., Meta/Facebook Pixel).
5. How We Use Your Data
We use your personal data to:
Process and deliver orders; Manage payments and prevent fraud; Provide customer support; Operate and manage your Bluma Jumps account; Improve our services and Website performance; Communicate order updates; Send marketing communications (with your consent); Contact you about safety or product recall information; Gather feedback and product reviews; Comply with legal requirements.
We never sell, rent or trade your personal data. Third parties only process your data on our behalf under strict confidentiality agreements.
6. Children’s Privacy
Our Website is not intended for children under 13. We do not knowingly collect data from children. If a parent or guardian believes data has been collected unintentionally, please contact us to request deletion.
7. How We Protect Your Data (Security)
We use appropriate technical and organisational measures to safeguard your data, including:
Secure servers and SSL encryption; Access controls and password protection; Payment processing via PCI-compliant third parties; Staff training and restricted access to sensitive data; Regular security monitoring and malware protection.
Despite this, no system is 100% secure. We take all reasonable steps to protect your data.
8. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected, including for legal, accounting or reporting requirements.
Typical retention periods:
Order & invoicing records: 6–10 years (legal requirement); Customer service communications: 2 years; Marketing data: 3 years from last activity; Safety-related contact data: up to 5 years; Cookie data: as per our Cookie Policy.
When data is no longer needed, it is securely deleted or anonymised.
9. Your Rights Under UK GDPR
You have the right to:
Access - Request a copy of the personal data we hold about you.
Correction - Have inaccurate or incomplete data corrected.
Erasure (“Right to be Forgotten”) - Request deletion in certain circumstances.
Restriction - Ask us to limit processing of your data.
Data Portability - Request your data in a machine-readable format.
Objection - Object to processing based on legitimate interests or direct marketing.
Withdraw Consent - Where processing is based on consent (e.g., marketing).
Complain to the ICO - If you believe your rights have been violated: www.ico.org.uk
We respond to all valid requests within one month. To exercise these rights, please contact us via the details below.
10. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:
Bluma Jumps UK; Email: blumajumps@gmail.co.uk; Registered Office: Unit A, 82 James Carter Road, Mildenhall, IP28 7DE, UK
11. Updates to This Privacy Policy
We may update this policy to reflect legal changes or improvements to our practices. The latest version will always be available on our Website.
Please check periodically for updates.


