Last updated: 6 June 2025
Privacy Policy
At Bluma Jumps Limited, your privacy and the security of your personal data are of the utmost importance to us. This Privacy Policy explains how we collect, use, share, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy applies to all data collected through our digital platforms, including our website (www.blumajumps.com) and associated mobile applications (together referred to as the “Platform”), operated by Bluma Jumps Limited, registered address at Gemma House, 39 Lilestone Street, London, NW8 8SS, UK.
1. Key Principles
We adhere to the core data protection principles of lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity and confidentiality, and accountability.
2. What Data We Collect
We may collect and process the following categories of personal data:
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Identity Data: Name, username, date of birth, gender
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Contact Data: Billing and delivery addresses, email address, telephone number
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Financial Data: Payment card and bank details
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Transaction Data: Purchase history, order details
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Technical Data: IP address, device information, browser type, operating system, cookies
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Profile Data: Login credentials, preferences, feedback, survey responses
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Usage Data: Information on how you use our services and interact with our platform
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Marketing and Communication Data: Preferences for receiving marketing communications
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Health Data: Only where necessary and voluntarily provided, such as body weight for product fit
We also collect anonymised aggregated data for analytical purposes which does not identify individuals.
3. Legal Basis for Processing
Under the UK GDPR, we process your data on the following legal bases:
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Consent – When you opt in (e.g., for marketing communications)
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Performance of a Contract – To process and fulfil your orders
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Legal Obligation – To comply with UK accounting, tax, and consumer protection laws
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Legitimate Interests – For fraud prevention, service improvements, and ensuring platform security
4. How We Collect Your Data
We collect your personal data through:
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Direct interactions – When you create an account, place orders, contact us, or participate in promotions
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Automated technologies – Via cookies, server logs, and analytics tools
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Third parties – Payment processors, delivery services, marketing platforms, and analytics providers (e.g., Google)
5. How We Use Your Data
We use your personal data for purposes such as:
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Managing and fulfilling orders (both online and in-store)
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Preventing fraudulent transactions
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Providing customer support
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Managing your Bluma Jumps account
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Sending relevant marketing communications (with your consent)
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Safety recalls or notifications
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Collecting product feedback and reviews
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Complying with legal obligations
We never sell or rent your personal data. Third-party service providers may process data strictly on our behalf and under contractual obligations of confidentiality.
6. Children's Privacy
Our platform is not intended for individuals under the age of 13. We do not knowingly collect data from children.
7. Data Security
We apply appropriate technical and organisational measures to safeguard your personal data against loss, misuse, and unauthorised access. These include encryption, secure servers, access controls, and staff training.
8. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which we collected it, including for legal, tax, accounting, or reporting requirements.
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Order and invoicing data: 10 years
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Contact and support records: 2 years
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Marketing data: 3 years after last contact
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Safety recall contact data: 5 years
Data no longer needed is securely deleted or anonymised.
9. Your Legal Rights
You have the following rights under the UK GDPR:
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Access – Request a copy of your personal data
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Correction – Request corrections to inaccurate or incomplete data
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Erasure – Request deletion of your data in certain circumstances
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Restriction – Request restriction of data processing
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Data Portability – Request your data in a portable format
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Objection – Object to certain types of processing
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Withdraw Consent – At any time, for activities based on consent
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Lodge a Complaint – With the UK’s Information Commissioner's Office (ICO): www.ico.org.uk
To exercise your rights, please contact us using the details below. We aim to respond to all legitimate requests within one month.
10. Contact Information
If you have any questions about this privacy policy or wish to exercise your rights, please contact:
Bluma Jumps Limited
Email: info@blumajumps.co.uk
Registered Address: Gemma House, 39 Lilestone Street, London, NW8 8SS, United Kingdom
11. Updates to This Policy
We may update this policy from time to time to reflect changes in legal or operational requirements. The latest version will always be posted on our website. Please check back periodically for updates.